News & Tech Tips

Silent PPO – Dental News Client Alert

For many years, the ODA has reported on their vigilant attempts to silence the “silent PPO.” Also known as ghost or blind PPOs, these revenue-stealing entities are disallowed in Ohio (Moore, 2015; 2024). Under Ohio law (Ohio Revised Code 3963), PPO’s are prohibited from giving, renting, or selling their participating dentists’ services unless one of the following conditions apply:

  • The PPO provides either administrative or claims processing services to an employer or other entity that offers benefits to its employees or members or
  • The PPO has an administrative services agreement with one of its affiliates or subsidiaries or
  • The actual contract signed by the dentist states that the contract allows network rental agreements and that the PPO intends to sell, rent, or give its rights over the dentist’s services to other PPOs or provider entities. In exchange, the secondarily contracted PPO must comply with the terms and conditions of the original PPO contract with the dentist and follow the original PPO agreements regarding patient lists, timeliness of payment, and manner of reimbursement.

If a PPO rents, sells, or gives its rights to another PPO, the entity must maintain a web page or set up a toll-free number for participating dentists to use that provides access to the lists that the PPO plans to contract with, which must be updated every six months to maintain its accuracy. Providers may not share information about the other PPOs on the list with anyone since this information is considered proprietary.

One of the most irritating aspects of the silent PPO is that dentists and patients find out about its existence only after treatment is done and the payment received is less than anticipated and capped such that the dentist cannot collect any additional monies from the patient. The dentist is forced to offer a discount to the patient that was not anticipated since the dentist was not aware of the relationship between the contracted payors. Remember, silent PPOs intend to take advantage of dentists without their knowledge. Patients have likely been informed by the front staff that the office is not on their list of providers. The dentist is unaware of any obligations to the secondarily contracted PPO and is surprised to receive payments from this unknown entity. The patient is surprised that their original out-of-pocket estimate is suddenly much lower than anticipated.

Two other considerations about silent PPOs are the following:

  • The silent PPO is not motivated to steer patients to the dentist, so patients arrive at an office without help from the silent PPO; therefore, the dentist gets no benefit from the relationship with the entity.
  • PPOs cannot require dentists to agree with their plan to distribute the dentist’s services to other PPOs; however, with 180 days’ written notice, the plan may terminate a network agreement with the dentist who refuses to participate in future PPO additions, which soils the relationship with the primary PPO.

Dentists should carefully read any contract they sign to protect themselves, looking for suspicious language. Contract language that indicates the PPO can “assign” the agreement “at any time” with all its rights and privileges to affiliated companies is a red flag that should cause dentists to pause and think through the agreement more carefully. If in doubt about contract language, consult an attorney or use the ODA or ADA contract analysis services to help you understand the contract better. The ODA offers this service free of charge. Use the contact information below to learn more.

If you think you have been disadvantaged by a silent PPO, contact the ODA via email at dentist@oda.org or call (614) 486-2700.

References

Moore, C. (2015, Apr 13). Leased PPO networks and silent ppos. ODA.org. https://www.oda.org/news/leased-ppo-networks-and-silent-ppos/

Moore, C. (2024). ODA working to ensure silent ppos don’t become a thing in Ohio. ODA Today. ODA WORKING TO ENSURE SILENT PPOS DON’T BECOME A THING IN OHIO – Ohio Dental Association

03:Whalen Wisdom Hub – Interview with Dr.Bez – Niche Practices and Ownership

Key Points from Dr. Bezbatchenko’s Interview

Career Transition and Specialization

  • Motivation: Dr. Bezbatchenko specialized in TMJD and dental sleep therapy to provide more comprehensive care to his patients.
  • Continuous Learning: He actively pursued additional education and certifications to stay up-to-date in his field.

Business and Practice Management

  • Referrals: Building relationships with other healthcare professionals was crucial for attracting new patients.
  • Billing Challenges: Dr. Bezbatchenko faced challenges related to medical and dental billing for specialized services.
  • Practice Growth: His practice experienced growth during the COVID-19 pandemic as more people sought treatment for stress-related conditions.

Patient Care

  • Holistic Approach: He emphasized the importance of addressing both TMJD and sleep disorders for optimal patient outcomes.
  • Patient Education: Dr. Bezbatchenko educated patients about the connection between these conditions and the importance of lifestyle factors.

Industry Trends

  • Evolving Landscape: Dr. Bezbatchenko highlighted the changing landscape of dentistry, including advancements in technology and the increasing demand for specialized care.
  • Advice for Young Dentists: He recommended a gradual approach to building a practice and emphasized the importance of gaining experience and developing strong clinical skills.

Overall, Dr. Bezbatchenko’s journey showcases the value of specialization, continuous learning, and adapting to the evolving needs of patients.

Dental Care Update: Good News for Appointments and Staffing!

Here’s a summary of the latest economic outlook for dentistry according to the American Dental Association’s Health Policy Institute (ADA HPI):

 

Good News for Appointments:

Wait times are down! New patients waited an average of just over two weeks for appointments in the first quarter of 2024, a significant decrease from nearly 23 days in June 2023.

Staffing:

Hiring is getting easier! While dentists are still looking for dental assistants, hygienists, and administrative staff, the difficulty of recruiting these positions has lessened compared to 2023.

  • In 2023, 96% of dentists found it extremely challenging to hire a hygienist, but that number dropped to 89% in 2024.
  • Similarly, hiring dental assistants became less difficult, with 86% of dentists reporting it a big challenge in March 2023 compared to 77% in March 2024.

Overall Economic Outlook:

  • Dentists are cautiously optimistic about the U.S. economy overall, with steady confidence in the dental sector and their own practices.

Looking for More Information?

Stay informed about the ever-changing dental landscape! Browse thru Whalen CPAs experienced backed dental blogs & visit the ADA Health Policy Institute website for the full report: https://www.ada.org/en/resources/research/health-policy-institute/economic-outlook-and-emerging-issues

 

Source:

• [1] American Dental Association Health Policy Institute: Economic Outlook and Emerging Issues in Dentistry https://www.ada.org/en/resources/research/health-policy-institute/economic-outlook-and-emerging-issues

Beat Staffing Challenges & Boost Profits

If your dental office is experiencing rising costs and staffing frustrations, you are not alone. In January 2023, Dental Economics and The Levin Group conducted a survey on dentists’ challenges in 2022 (Levin, 2023). That survey highlighted dentists’ most significant concerns, as shown here:

The 2023 Dental Economics Fee and Staffing Survey, conducted by Dental Economics and Endeavor Business Intelligence collected data on staffing challenges and fee schedules by region and practice location (Urban, Suburban, Rural). In this survey, Midwest region dentists reported the following:

  • 79% of respondents had difficulty filling hygiene positions, 58% had trouble hiring assistants, and 28% struggled to hire office managers;
  • 87% of respondents stated staffing costs negatively impacted their practices to varying degrees.

 

According to DeStefano (2023) hygienist shortages impact the timeliness of care and dental assistant shortages slow the practice’s pace resulting in an overall decrease in office production. Additionally, these shortages negatively impact the timeliness of patient care. Offices suffering from inadequate front office coverage may experience lapses in insurance filing and inefficient patient communication, resulting in lost opportunity and weaker profitability. To stress this disadvantage, DeStefano (2023) reveals that the average dental practice collections were 10% lower in 2023.

 

Roger Levin of the Levin Group argues (as cited in DeStefano, 2023) that productivity is further impacted by failure to align dental fees with price increases to maintain healthy profit margins. Levin supports annual fee updates of approximately 5% to keep up with rising inflation.

 

Overall, the Dental Economics Fee and Staffing Survey found that 65% of participants had increased fees within the last year. Multilocation practices were the most likely to have updated fees within the last 6 months. Interestingly, fee-for-service model or membership model practices were more likely to update more frequently than practices operating under a PPO model. Dr. David Rice, chief editor of Dentistry IQ states that PPO practices may be hesitant to raise fees since they operate under contract limitations, but reminds that this hesitancy prevents PPOs from updating reimbursement tables resulting in lower reimbursement for the practice itself and for nearby practices (DeStefano, 2023).

 

Although submitting an updated fee schedule is no guarantee of increased payer reimbursement, Levin remarks that it provides payers the opportunity to re-evaluate their fees (DeStefano, 2023).

 

If your office has not recently performed a fee update, the 2023 Fee and Staffing Survey provides a fee table by region for many dental CDT codes to help you align your fees more appropriately. You can find the survey results here Dental Economics 2023 Fee and Staffing Survey.

 

References

Levin, R. P. (2023, April 10). Profit down, overhead up (a lot!): Findings from the 2022 Dental Economics/Levin Group Annual Practice Survey. Dental Economics. Findings from the 2022 Dental Economics–Levin Group Annual Practice Survey | Dental Economics

DeStefano, A. W. (2023, August). The 2023 Dental Economics Fee and Staffing Survey. Dental Economics.com Download: The 2023 Dental Economics Fee and Staffing Survey | Dental Economics

Dental Insurance Contracts Renegotiation

Happy 2024, Whalen dentists. January is a great time to re-evaluate your practice’s insurance plan participation. To assist dentists with this task, the ADA has developed several documents designed to streamline the process. These include the following:

These documents are provided here to help you get started quickly. Performing an insurance audit can help you determine which plans you should keep and which ones to eliminate. Paul Bornstein, writing in Dental Economics, gives these additional tips:

 

  1. Read your state’s dental practice act to make sure that you understand all of the regulations on dental practice. Ohio’s Dental Practice Act is found here. Current Ohio Dental Practice Act
  2. Read your contracts and provider manuals before you sign and re-evaluate yearly. Less than 10% of dentists read these items before signing their contracts!
  3. Medicaid regulations are state-dependent, so be sure to carefully read the contracts and manuals because what is legal in one state may constitute fraud in another state.
  4. Acquaint yourself with all required documentation under PPO contracts and federal Medicaid laws.
  5. Make sure you sample audit your patient records to ensure that the patient record is complete to the state’s practice act requirements and notes are signed. Medicaid excludes unsigned claims from consideration, as do some private dental payers.

Whalen CPAs is dedicated to helping you improve your practice’s operational efficiency. We are here to help with questions you may have regarding this information. For assistance, reach out to us here.

 

Bornstein, P. (2022, June 13). Preventing fraud and insurance audits: 6 mistakes you might be making. Dental Economics. https://www.dentaleconomics.com/practice/article/14275864/simple-corrections-to-prevent-fraud-and-insurance-audits